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It's Cool to be Carfree |
The authors of this website have written a peer-reviewed journal article on the links between social marketing, behavioural economics and car dependency. The article is:
•Young, S., and Caisey, V. (2010) Mind Shift, Mode Shift. A Lifestyle Approach To Reducing Car Dependency, using Behavioural Economics and Social Marketing. Perspectives in Public Health. London: Royal Society for Public Health. May 2010. First published online on February 11, 2010, available at:
http://rsh.sagepub.com/cgi/rapidpdf/1757913909354151v1 |